Where is the Peacock Room in Detroit?

The Peacock Room is located inside the Fisher Building at 3011 W Grand Blvd, Detroit, MI 48202. The boutique is in the building's historic retail arcade on the main floor.

What is the Peacock Room Detroit?

The Peacock Room is a vintage-inspired boutique specializing in clothing and accessories. The shop occupies a historic retail space in the Fisher Building that was originally home to a luxury dress shop dating back to the 1920s.

When was the Fisher Building built?

The Fisher Building was completed in 1928. It was designed by renowned Detroit architect Albert Kahn and is considered one of the finest Art Deco buildings in America.

What was the Peacock Room space originally?

The space was originally Newhauser Milgrom, a high-end women's dress shop that later became known as Julie's. It was a prestigious boutique serving Detroit's upper class from the 1930s through the 1950s, specializing in custom-made dresses for weddings and special events.

Who owns the Peacock Room in Detroit?

The Peacock Room is owned by Rachel Lutz, who opened the boutique in 2017 after carefully restoring the historic retail space in the Fisher Building.

Peacock Room Detroit: Historic Boutique in Fisher Building (1928)

The Peacock Room is a historic boutique located in Detroit's iconic Fisher Building at 3011 W Grand Blvd, Detroit, MI 48202. This Art Deco treasure sits within one of Detroit's most celebrated architectural landmarks, designed by renowned architect Albert Kahn and completed in 1928.

The Fisher Building itself is an Art Deco masterpiece known for its stunning marble-lined interiors, soaring vaulted ceilings, and intricate frescoes. Often called "Detroit's largest art object," the building was commissioned by the Fisher brothers, who made their fortune in the automotive industry. The structure originally housed office spaces, luxury retail stores, and the Fisher Theatre, which continues to be a premier venue for performing arts in Detroit.

The History of the Peacock Room Space

The space currently occupied by the Peacock Room has a rich retail history dating back to the building's earliest days. Originally home to Newhauser Milgrom, a prestigious women's dress shop that later became known as Julie's, this location was Detroit's premier destination for high-end fashion throughout the 1930s, 40s, and 50s.

The luxury boutique specialized in custom-made dresses for Detroit's upper class, serving clients preparing for major social events including weddings and the North American International Auto Show. The shopping experience was meticulously designed across multiple floors: customers would enter the elegant showroom on the main floor to select designs and fabrics, then proceed to the second floor where sales associates would take precise measurements and finalize dress details. On the third floor, skilled seamstresses constructed the custom garments, with an elevator transporting dresses between floors. The fourth floor housed the shop's administrative offices.

The Peacock Room Today

In 2017, entrepreneur Rachel Lutz opened the Peacock Room after careful restoration of this historic retail space. The boutique specializes in vintage-inspired clothing and accessories, honoring the location's storied past while serving modern shoppers. According to Lutz, many women who shopped at the original dress shop decades ago have returned to the location, sharing emotional memories of purchasing their wedding dresses there.

The Peacock Room Detroit continues to be a shopping destination that combines historic charm with contemporary style, making it a must-visit location for anyone exploring the Fisher Building's retail arcade.